Your Hair Is Not "Just Dry”… You're Just Not Doing THIS.
Still dealing with dryness after moisturizing? You’re not alone — here’s why it keeps happening.
I used to think dryness was just part of having natural hair.
That no matter what I did, it would always feel a little rough, a little brittle, and never stay soft for more than a day or two.
And the advice I kept hearing?
“Your hair is just dry. That’s normal for our texture.”
But it wasn’t.
What I was dealing with wasn’t just dryness.
It was breakage. It was buildup. It was a routine that wasn’t actually helping.
And the more I hear from people now, the more I realize how common this is.
Let’s start with the biggest myth: afro hair is “supposed” to be dry.
No. It’s not.
Textured hair can be dry… but that doesn’t mean it should stay dry.
The issue is almost never just “dry hair.”
The real problem is that it’s not retaining moisture OR worse, the moisture isn’t even getting in to begin with.
Why does this happen so often?
A few reasons:
A lot of people believe if they don’t wash their hair often, they don’t have to moisturize it often either
Others think that applying raw butters and oils like shea or castor oil equals moisture
Many go weeks without shampooing, layering cream after cream on top of buildup and then wonder why their hair feels hard or heavy
That’s not moisture.
That’s product suffocating your hair.
When your hair is full of buildup, it doesn’t matter how “moisturizing” a product claims to be, it’s not getting through.
The marketing doesn’t help either.
There are thousands of products with the word moisture on the label.
But most of them were never made for your hair type.
And I don’t mean your curl pattern — I mean your porosity, your density, your strand thickness.
Some products are too heavy.
Some don’t have enough humectants.
Some just coat the hair instead of hydrating it.
So you end up using “moisturizing” products that don’t do anything….or worse, make it harder for real moisture to get in.
And when your hair stops responding? That’s usually why.
When curls stop defining… when styles don’t last… when your hair feels brittle even after using products, It’s not your fault. It’s the system you’re stuck in.
You’ve been told to “moisturize,” but not how.
You’ve been told your hair is just “dry,” but not that dryness has a cause — and a fix.
💌 And if you don’t feel like guessing anymore...
I build custom routines for paid subscribers based on your hair type, porosity, goals, and moisture needs — for just $5/month.
You don’t have to figure it out alone.
All paid subs get a fully personalized plan made just for them.
👇🏽 Subscribe now to get yours.
Now, let’s talk about what’s not helping.
If your hair stays dry no matter what you use, chances are your routine has a few habits that are working against you. These are common — a lot of us were taught them, or picked them up from YouTube or trial and error — but they keep your hair in survival mode instead of thriving.
Here are some things you need to stop doing if you want your hair to actually stay moisturized:
1. Stop skipping wash days just because your hair “isn’t dirty.”
If you’re not cleansing regularly, you’re not removing buildup — and if you’re not removing buildup, your hair can’t absorb moisture.
Even if your hair doesn’t look dirty, your scalp might be clogged with product, sweat, and oil.
Even worse, your strands are probably coated in old leave-in, butter, and oil from last week.
Moisture can’t get into hair that’s blocked.
Clean hair is hydrated hair. Period.
2. Stop using heavy oils and butters as if they’re moisturizers.
Shea butter, castor oil, coconut oil — none of these hydrate your hair.
They’re sealants. That means they only work after you’ve added water or a water-based product.
If your hair is dry and you reach straight for a butter, all you’re doing is trapping in dryness.
That’s why it feels soft for a day and then turns stiff or brittle by day two.
If you’re going to use these — fine. Just use them after you’ve already added real moisture.
3. Stop relying on deep conditioner “every now and then.”
Moisture doesn’t stay if you only feed your hair once a month.
A good deep conditioner should be part of your regular wash day — not a once-in-a-while emergency step.
Your hair needs nutrients, hydration, and repair on a schedule.
If you’re waiting until your hair feels bad to deep condition, you’re always playing catch-up.
4. Stop switching products every other week.
If your hair never has time to adjust to a product, you’ll never know what’s actually working.
It takes consistency to track results.
And honestly? Most of the time the product isn’t the problem — the routine is.
Before buying something new, ask yourself:
Have I used this on clean hair?
Am I layering it right?
Did I give it at least 2–3 uses to see results?
Jumping around too fast doesn’t give your hair time to respond.
5. Stop following hair trends that don’t match your hair’s actual needs.
Just because someone’s hair looks good on TikTok doesn’t mean their routine will work for you.
If you have high porosity hair and you’re following a routine for low porosity, you might be doing more damage than good.
Focus on what your hair needs — not what’s popular.
Learn your porosity. Understand your density. Pay attention to your strand thickness.
When you stop copying and start customizing, everything changes.
Once you stop doing the things that are blocking moisture, your hair can finally do what it’s been trying to do the whole time — grow, soften, and retain what it’s getting.
So what should you do instead?
I’ll break that down fully — step-by-step — in my tomorrow’s guide. I will be posting another post on how I healed my chronically dry hair.
If you’re tired of feeling like nothing works, that post is where I explain exactly what I would do if I were you.
No gatekeeping. Just what works.
How I Can Help You
When you subscribe to my Substack ($5/month), you get a custom routine based on your hair type, porosity, density, goals, and how much time you’re actually willing to put in. Here’s what I include:
• A step-by-step routine for wash days, deep conditioning, styling, and maintenance
• Product recommendations that match your porosity and density (no filler)
• A cheat sheet so you don’t have to keep watching videos or googling anything
• Weekly tips that make it easier to stick with your plan and actually grow your hair
• DM access to ask me questions if you need clarification or adjustments
Why Should You Trust Me?
I’m a 3x Certified Natural Hair Practitioner, and I’ve spent the last 8 years learning, experimenting, and teaching everything I know about afro-textured hair. I’ve helped thousands of people grow longer, healthier, stronger hair by giving them routines that actually work for their hair type.
I price my routines at just $5/month because I remember how hard it was to find real help when I started. Most hair courses and coaching programs charge $100+, and honestly? A lot of them still leave you confused. I want this to be accessible, affordable, and actually helpful — because that’s what I needed back then.
This Is a Limited Offer
I only take on 50 new custom routines per week. I don’t outsource this. I read your answers, I write your plan, and I make sure it makes sense for your hair. That’s why spots are first come, first served.
If you subscribe now, your routine will be delivered within 3–7 days. The sooner you subscribe, the sooner you get started.
Stop Guessing. Start Growing.
If your goal is to grow your hair, define your curls, or just finally understand what works for you — this is the best place to start.
Subscribe now for $5/month or $50/year and I’ll build a plan just for your hair.
P.S. If you’ve ever wanted a space where people actually get your hair struggles — this is it.
Join our free Hair Discord server to connect with naturals who are growing, learning, and sharing real results every single day.
We talk routines, product wins, scalp issues, protective styles — all of it.
It’s the community I wish I had when I started.
Click here to join us.
How do I contact you about my hair plan now that I’m subscribed?